Rosgosstrakh Bank has announced a change in business strategy. The plans of the credit institution include the creation of a large profitable bank within the framework of the Otkritie group with a focus on attracting and providing comprehensive services to car enthusiasts and companies from the automotive business.
According to the strategy, by 2022 Rosgosstrakh Bank plans to enter the TOP-15 banks in the retail lending market with a market share of 2% and become the leader in the Russian market for car loans, occupying 10% of the car loan market. Credit portfolios will increase multiply: the retail portfolio – from 3.5 billion rubles in 2018 to 228 billion rubles in 2022, the corporate portfolio – from 0.4 billion rubles to 48 billion rubles, respectively.
It is planned to reach a positive financial result in a three-year period – by 2021, and by the results of 2022 to receive a net profit of 5.5 billion rubles. The assets and liabilities of Rosgosstrakh Bank will grow by this time from 75 billion rubles in 2018 to 325 billion rubles in 2022 and from 68 billion rubles to 293 billion rubles, respectively. The customer base will exceed one million active customers. In 2022, the sale of a part of a bank’s shares to an outside investor is not excluded.
For private clients, a multi-product offer with favorable conditions will be implemented through affiliate programs: credit, savings, card products, distance services and cross-sales of insurance and other services necessary for car enthusiasts. The emphasis in the development of the network is supposed to be on the partner and “light” network of branches without cash registers.
In the corporate direction, the bank will provide comprehensive services to partner companies from the automotive business. For automakers, distributors, dealers and service companies, individual credit and savings products, RBS, RKO, acquiring, etc. will be developed.
“We plan to focus on creating a positive customer experience and convenient digital sales and service channels, offering products and a full range of services for car owners that are in demand at any stage of using the vehicle. More than 50% of sales will be provided through digital formats,” plans to CEO Rosgosstrakh Bank Alexey Tokarev.
“We expect the recovery of the car sales market to pre-crisis levels in 2022 and consider car loans as one of the priorities for the Otkritie Group’s business development,” notes Mikhail Zadornov, President and Chairman of the Board of Otkrytie Bank, Chairman of the Board of Directors of Rosgosstrakh Bank. synergy effect within the group, we will be able to offer customers a wide range of services, attractive service conditions, as well as convenient infra
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