Reebok embraces social justice in Russia with bizarre ‘face-sitting’ feminist ad

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Embracing a ‘woke’ message of social justice is a novel way corporations can plug products, but Reebok’s latest Russian campaign took the concept to an extreme, featuring a feisty feminist threatening to “sit on” male faces. The concept itself is nothing new. Nike’s “Believe in something. Even if it means sacrificing everything” ad made the sportswear company an instant authority on race relations and triggered boycotts and shoe-burnings across America. Ben and Jerry’s ‘Pecan Resist’ flavor of ice-cream cozied the company up with the anti-Trump #resistance, and Gillette’s ‘Toxic Masculinity’ ad saw the razor company preach social justice to its almost exclusively male customers. Comment: Clueless: P&G challenges men to shave their ‘toxic masculinity’ in Gillette ad Reebok’s latest “Be More Human” campaign, featuring ‘Game of Thrones’ actress Nathalie Emmanuel played it relatively safe in comparison, with Emmanuel encouraging ambition, strength and feelgood girl-power. Not so in…

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This post originally appeared on SOTT.net

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