The environmental initiative will cover more than 80 cities of Russia and 159 Lenta hypermarkets, and following its results will be cleared parks in various regions as part of the action “I choose a clean city.” Parks for separate collection of plastic garbage will be installed in the parks of Moscow.
Procter & Gamble and the Lenta retail chain have announced a joint environmental initiative aimed at raising consumer awareness and awareness, as well as providing easily accessible points for separate collection of plastic waste and its subsequent processing for reuse.
The environmental initiative “I choose a clean city” is being implemented in accordance with the objectives of Ambition 2030 – P & G’s global environmental strategy for creating the conditions and incentives to have a positive impact on the environment and society. These goals affect P & G brands, the supply chain, society and company employees.
“The best results are obtained in cooperation, so we are actively working together with partners and suppliers to make the success of environmental initiatives more meaningful. We also strive to continuously involve consumers in responsible and rational spending of resources, ” comments the partnership Svetlana Zeldina, marketing director P & G in Eastern Europe and Central Asia. She also noted that the work on launching this environmental initiative with the retail chain Lenta is an opportunity to significantly scale up the simple and understandable mechanics of consumer participation in the action “I choose a clean city.”
The campaign “I choose a clean city” in the parks of Moscow will have points for separate garbage collection, and buyers of P & G brand products throughout Russia will have the opportunity to vote via free SMS for cleaning in the park of their city. And 1 ruble from each purchase of the action will be used to hold subbotnik in parks throughout Russia. The results of consumer voting will be announced at the end of April 2019 and announced on the Earth Hour website – https://60.wwf.ru/ . A special gift for Muscovites will be a large-scale graffiti made by a modern eco-artist in the capital’s winning park.
P & G will continue to build and develop partnerships aimed at protecting the environment and sustainable business development, including by preventing contamination from plastic packaging. By 2030, 100% P & G packaging will be made from suitable
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