PURCHASE, New York, February 12, 2019 / PRNewswire / – #FORTHELOVEOFIT – Today, Pepsi® unveiled its 2019 international football campaign on a new platform and with a new corporate slogan: PEPSI, FOR THE LOVE OF IT. Calling people with all their hearts to give in to their beloved business, the campaign FOR THE LOVE OF IT embodies the brand’s love of football: this world-wide sports game for many decades has been inextricably linked with the image of Pepsi. This year’s promotional campaign pays tribute to a multi-year partnership with the UEFA Champions League. For the first time in the history of the brand, the two best footballers in the world came together in a fight face to face in the “Pepsi” brand style.
The stars of the creative series of videos ” Last Can Standing ” (Last Hero) were four-time winner of the UEFA Golden Boot, Lionel Messi and forward record-holder, Egyptian Pharaoh, Mohammed Salah . Two legendary attackers fight each other in a joking duel, demonstrating their skills in the fight for a jar of refreshing Pepsi. Having stopped at a small gas station, football players with chagrin find that only one jar of their favorite drink remains in the refrigerator. After that, athletes exchange colorful stunt strikes, trying to get to the coveted prize first.
“Shooting in a new commercial for Pepsi brought with them a lot of positive emotions, and I think we managed to convey the idea that a favorite thing can be an exciting and fun experience. I sincerely hope that the new promotional campaign will continue to motivate football fans to follow their hearts and surrender to the love of our game, “- said Lionel Messi .
“I am very pleased that our partnership with Pepsi is gaining global proportions, and I look forward to future joint projects,” said Mohammed Salah , in turn .
New Pepsi advertising campaign will be held in 65 countries, starting today and until the final of the UEFA Champions League in Madrid. In addition to TV commercials, it includes exclusive digital content, designer packaging, outdoor advertising and promotional materials at Pepsi and Pepsi Black / MAX points of sale. During the filming of the campaign in 2019, the company managed to capture unique “backstage” shots with Messi and Salah . As we all expected, football stars never part with the ball, and the constantly working Pepsi cameras recorded their tremendous skill – both on the field and against the background of shooting sets. The company plans to share this exclusive content with its subscribers in social networks.
“Year after year, Pepsi seeks to please football fans by showing them their favorite characters from the most unexpected and surprising side ,” commented Natalia Filipposyants , vice president of marketing for international beverage brands PepsiCo . “The new platform FOR THE LOVE OF IT embodies our combat mood and unites all our undertakings. Our company for many decades has been carefully cultivating the love of its consumers for football. And this year in our new campaign we have focused on
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