BEIJING, November 30, 2018 / PRNewswire / – HONOR, the world’s leading electronic brand of smartphones, has shown very impressive sales figures during Black Friday and Cyber Monday sales in Europe, the USA and the Middle East. HONOR products have become the leaders of the absolute bestseller rating of Amazon in France, Germany, Italy and the UK.
This year, sales on Black Friday increased by as much as 250% compared with the results obtained for the same period in 2017 in European countries, while in Spain the growth was a record 300%.
Model HONOR 9 Lite won first place among all smartphones and mobile phones in the price range of 150-200 euros, and HONOR 10 entered the “top ten” bestsellers of Amazon during the sale on the occasion of Black Friday. These record-breaking results clearly demonstrate that HONOR smartphones are gaining popularity among shoppers across Europe.
At the same time, the demand for HONOR View 10 in the US market is reaching new heights: the model was completely sold out on Amazon and Newegg during the Black Friday event. A noticeable increase in sales was recorded last weekend in the Middle East. HONOR products ranked first in the mobile phone category across all sales channels during Black Friday in Finland. In the Czech Republic, the growth of market indicators of HONOR was 200% compared with 2017, and for HONOR 10 it was as much as 300%. In Poland, HONOR Play showed a 500% increase in sales on Black Friday: the model was completely sold out to Euronet, X-com and Media Expert within two hours of the start of the action, and the growth in total sales was 150%.
This holiday season was marked by a wide variety of HONOR promotions for every taste and budget. The new product – HONOR 8X, – has become the undisputed leader among the new products, taking first place in this category on the Amazon platform in Germany. The model has also become a bestseller of online sales in France  since its global release in October of this year. In Russia, the most sold model in online stores was HONOR 8X. The new smartphone managed to surpass its predecessor HONOR 7X by 500% in sales.
The results clearly demonstrate the steady growth of HONOR over the past year, as well as the growing popularity of all AI models of the brand, including HONOR 10, equipped with an advanced dual camera with artificial intelligence and a three-dimensional glass side panel with stunning optical nano-coating, as well as HONOR Play, providing gaming “4D” effect with GPU Turbo technology and real-time user recognition, and even HONOR 8X, whose advanced technology and affordable price made it
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