CHICAGO, August 30, 2018 / PRNewswire / – Captain Fantastic, Sir Elton John, famous for his ability to charm the audience with his soulful ballads and majestic hymns, makes a very spectacular return to the world of show business – this time within the framework of new advertising campaign SNICKERS®. And nobody has ever seen him like this before. In a very witty commercial, the premiere of which is scheduled for September 1, 2018, Elton John tries himself in the genre of hip-hop. In the image of an American artist named Boogie, the legendary singer, having lost himself from hunger, participates in a real rap-battles.
The video begins with the scene of a home party. We are watching a verbal match between the rising stars of rap – Emarr Couchomano and Monique Louise . And then the game enters Sir Elton John – in his red shiny jacket and famous glasses. Completely out of place, the singer performs one of his greatest hits, ” Do not Go Breaking My Heart,” trying in every way to please the public. British rapper Femi Nylander takes matters into his own hands and corrects the situation by offering Elton a bar of SNICKERS®. Just one instant – and this Boogie comes to life.
“Many people know that I’m a long-time fan of hip-hop, and that’s one of the reasons why I wanted to take part in this – I was able to communicate with Boogie and some of Britain’s greatest hip-hoppers,” commented Sir John. “In addition, I am extremely impressed by the concept of the SNICKERS® adverts, which are very witty demonstrating that a hungry person is always a bit crazy.The campaign authors make these videos very relevant and attractive for today’s youth, especially given the fact that hip-hop is one of the most popular musical genres in today’s world. “
“Developing the theme” You are not you when you are hungry “, we are happy to present the newest sketch in this fascinating story,” commented the international brand director SNICKERS® Dale Greene. “Working on the implementation of the concept of rap battles, we were firmly convinced that Elton John is an ideal candidate for this role.The fans of the legendary artist instantly recognize him through a unique combination of music, style and a subtle sense of humor so well combined with the idea of our brand SNICKERS®. “
According to rapper Boogie, who is collaborating with the recording company Eminem Shady Records: “ Cooperation with Elton John on the set of the new SNICKERS® video completely fulfilled all my expectations and even surpassed them: he spares no time, is very smart, merry and fantastically talented! to work with the legend of modern music and the rising stars of hip-hop Femi Nylander, Emarr Couchomano and Monique Louise became for me a great honor and a terrific experience. “
In the new video there is again the SNICKERS® dressing room that is already familiar to the fans of the brand – for the first time it appeared on the TV screens in the video of 2012 with the participation of Joanne Collins and Stephanie Beecham, and then in 2014 in the “Mr. Bean Master Kungfu” campaign.
See the new SNICKERS® video at www.snickers.co.uk . More similar information
Sourced from TASS.ru