AdvanIDe expands its presence in Russia

SINGAPORE (SINGAPORE), November 5, 2018 / PRNewswire / – AdvanIDe – Advanced ID Electronics, a leading independent semiconductor supplier for smart cards, IoT, NFC and RFID, today announced the opening of its representative office in St. Petersburg, Russia. The main objectives of the new branch will be the development of activities and attracting potential customers in new vertical markets beyond the existing AdvanIDe customer base in the CIS countries. The company has been demonstrating activity in the development of the banking sector and public transport infrastructure in Russia and neighboring countries for many years. AdvanIDe customers also include large regional systems for issuing passports, ID cards and other documents that require an additional degree of protection, as well as reading information from electronic media in such documents.

Opening a new office will allow the company to deepen cooperation with industry partners from the semiconductor sector in order to improve the quality of localized support, expand the company’s ability to attract new customers and stimulate demand. Kirill Tomashpolskii, a specialist with many years of experience in the field of electronics and distribution of semiconductors, will become a business development manager in the CIS region.

“We are pleased to welcome Cyril to our team. He has not only excellent management skills, but also extensive know-how in the field of the supply chain of semiconductors, as well as an extensive network of professional connections in Russia and neighboring countries,” commented Frank Tekampe (Frank Tekampe), senior director of regional marketing for AdvanIDe products in Europe and Central Asia.

Sales manager Pavel Trofimov added: “Kirill is not only competent in technical issues, but also demonstrates the entrepreneurial spirit necessary for the development of new business lines in the markets of secure personal identification systems and the Internet of things. I look forward to working side by side with Cyril and by our semiconductor industry partners, exploring new business opportunities beyond our traditional RFID and smart card markets! “

Mr To